Luxy, the newest dating app to emerge from Silicon Valley, will apparently allow the unspeakably posh to encounter their equally well-endowed counterparts online, outside their elite country clubs and exclusive dinner parties. “It works just like Tinder,” said the Luxy press release that set off an uproar on social media, referring to the popular dating app that runs on a hot-or-not model.
“With one big exception: Our app allows users to weed out the poor and unattractive.”
Upon signing up, users are asked to declare their hobbies— horseback riding, golf, boating— and identify their favorite luxury brands. Individuals are evaluated based on myriad details they disclose around their educational background, employment, and physical appearance, among others. The CEO, who remains anonymous, has said that the app has 3,000 users, and that its male users average an annual income of $200,000.
While Luxy's arrival sparked derision among those who find its approach repulsive. It worked well where the online dating and matrimonial scene has long been plagued with taboos to do with verification, fraud, and “option overload”.
“Because of the screening process, you're sure to find liberal, intelligent and extremely like-minded people to have shared experiences with. Your chances of finding someone special are really high.”
